Why Xordevoreaux?

URBAN MYTH:

In the late 90's, a father wanted to give his 10-year-old daughter her own website for her birthday. And he did.

Her God-given name was Barbie. Not Barbra, not Barbara, Barbie. So he created barbie.com for his daughter.

Guess which large toy manufacturing company swiped the name? Granted, Mattel offered the girl a complete scholarship to college in exchange, but when you're 10 years old, all you know is that someone took your birthday present.

Falling for this story back in the day, I created Xordevoreaux because it's hard to say (zorDEVoro), spell, or remember, making it completely worthless for marketing purposes. No company would want it. It's perfect.