In the late 90's, a father wanted to give his 10-year-old daughter her own website for her birthday. And he did.
Her God-given name was Barbie. Not Barbra, Barbie. So he created barbie.com for his daughter.
Guess which large toy manufacturing company swiped the name? Granted, Mattel offered the girl a complete scholarship to college in exchange, but when you're 10 years old, all you know is that someone took your birthday present.
I created Xordevoreaux because it's hard to guess how to say it (zorDEVoro) much less spell it, or remember, which makes it completely worthless for any marketing purposes. No company would want it. It's perfect.